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Poppy Red Directions Semi Permanent Hair Dye By La Riche

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Poppy Red Directions Semi Permanent Hair Dye By La Riche

  • Buy 2 Pots And Only Pay £4.99 Per Pot

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Availability: In stock



Each Container contains 88ml of hair dye. This hair dye is semi-permanent. The hair dye will last from 12 months from the day of opening. La riche hair dye comes in a huge range of colours, see our other listings.

Directions for use:

  1. Shampoo your hair with a PH acid balanced shampoo (such as Directions Pre Colour Shampoo - also sold in our shop). This will give the hair the correct acid balance, allowing Directions Hair Colour to achieve the best results.
  2. Towel dry the hair, apply Directions with a tint brush evenly through the hair.
  3. Comb Directions into the hair until it emulsifies, i.e. becomes frothy, the pigments will have penetrated into the hair, lighter shades may require a little more combing.
  4. Processing time is between 15-30 minutes, a plastic cap will contain the heat on the hair, helping to achieve a better result.
  5. Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed.



wear rubber or plastic gloves when applying the hair colour. To avoid staining of the forehead use vaseline, petroleum jelly or baby oil around the hairline. As with all hair colours we advise a swatch test first.

DO NOT mix Directions with peroxide.

DO NOT use on eyelashes.

DO NOT use shampoo with conditioner included.

Additional Information

Additional Information

For Use On Hair
Brand Directions
Product Type Hair Dye/Colour
Colour Red

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