Fluorescent Yellow Directions Semi Permanent Hair Dye By La Riche
  • Fluorescent Yellow Directions Semi Permanent Hair Dye By La Riche

Fluorescent Yellow Directions Semi Permanent Hair Dye By La Riche

Directions Semi Permanent Hair Colour keeps going around 4-8 washes

• Does not require the development of peroxide

• Can be blended with each other, enabling you to make your own one of a kind shade easily

• A dependable, rich color that function admirably on most hair types.

• It has an incredible conditioning impact

(Free UK Delivery *Order Any 2 Pots To Qualify)


Product Code: 100488

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Each Container contains 100ml of hair dye. This hair dye is semi-permanent. The hair dye will last from 12 months from the day of opening. La riche hair dye comes in a huge range of colours, see our other listings.

Directions for use:

  1. Shampoo your hair with a PH acid balanced shampoo (such as Directions Pre Colour Shampoo - also sold in our shop). This will give the hair the correct acid balance, allowing Directions Hair Colour to achieve the best results.
  2. Towel dry the hair, apply Directions with a tint brush evenly through the hair.
  3. Comb Directions into the hair until it emulsifies, i.e. becomes frothy, the pigments will have penetrated into the hair, lighter shades may require a little more combing.
  4. Processing time is between 15-30 minutes, a plastic cap will contain the heat on the hair, helping to achieve a better result.
  5. Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed.



wear rubber or plastic gloves when applying the hair colour. To avoid staining of the forehead use vaseline, petroleum jelly or baby oil around the hairline. As with all hair colours we advise a swatch test first.

DO NOT mix Directions with peroxide.

DO NOT use on eyelashes.

DO NOT use shampoo


Fluorescent Yellow gives hair a boost of brightness for an eye-popping look. Bold, commanding and energetic, this yellow is anything but mellow.

For the most vivid results, we recommend applying to bleached hair.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

Each tub contains 88ml semi-permanent hair colour

49mm tub opening for tint brush

100% vegan friendly and cruelty-free

All Directions colours are inter-mixable to create a new shade


Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Yellow 40.

Product warnings

Do NOT dye eyelashes or eyebrows.

If product comes in contact with the eyes, rinse immediately with clean water.

Colours can sometimes stain certain surfaces & materials - use with care.

Directions doesn’t have a specific longevity on the hair.

Do not mix Directions with Peroxide.

To achieve lighter shades than your current colour we recommend to seek professional advice.

Shades may vary at manufacturer’s discretion.

La Riché

Data sheet

For Use On
Hair Colour
La Riché
(Free UK Delivery *Order Any 2 Pots To Qualify)

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