• Directions Semi Permanent Hair Colour keeps going around up to 10 washes
• Does not require the development of peroxide
• Can be blended with each other, enabling you to make your own one of a kind shade easily
• A dependable, rich color that function admirably on most hair types.
• It has an incredible conditioning impact
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Directions White Toner is designed to gently neutralise unwanted yellow tones left after bleaching, creating a cleaner, brighter, and more refined blonde. It can also be mixed with any Directions shade to pastelise and soften colours for endless creative results.
For the most effective results, we recommend applying to bleached hair that needs brassy tones removed. Image of swatch is a simulation of the colour on a level 10.
Every Directions shade includes a rich conditioning formula designed to keep hair soft, smooth, and nourished from the very first application.
Each tub contains 100ml semi-permanent hair colour.
100% vegan friendly and cruelty-free.
All Directions colours are intermixable, allowing endless custom shade combinations.
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 2.
Do NOT dye eyelashes or eyebrows.
If product comes into contact with the eyes, rinse immediately with clean water.
Colours may stain certain surfaces and materials — use with care.
Directions does not have a fixed longevity, as fade time varies based on base colour and aftercare.
Do not mix Directions with peroxide.
To achieve lighter shades, we recommend seeking professional advice.
Shades may vary at the manufacturer’s discretion.
Data sheet