• Directions Semi Permanent Hair Colour keeps going around up to 10 washes
• Does not require the development of peroxide
• Can be blended with each other, enabling you to make your own one of a kind shade easily
• A dependable, rich color that function admirably on most hair types.
• It has an incredible conditioning impact
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Directions Violet is a bold, mystical purple shade with rich blue undertones, giving hair a deep jewel-like finish that stands out effortlessly.
For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.
Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.
Each tub contains 100ml semi-permanent hair colour
100% vegan friendly and cruelty-free
All Directions colours are inter-mixable to create a new shade
Each tub contains 100ml of richly pigmented semi-permanent hair colour designed for bold, vibrant results. Once opened, the colour will remain usable for up to 12 months. La Riche Directions offers a full spectrum of creative shades — explore our other listings to find your perfect match.
Wear gloves to avoid staining. Use Vaseline, petroleum jelly or baby oil around the hairline to protect the skin. As with all hair colours, we recommend performing a strand test before full application.
Do NOT mix Directions with peroxide.
Do NOT use on eyelashes or eyebrows.
Do NOT use shampoo containing conditioner before colouring.
Data sheet