Violet Directions Semi Permanent Hair Dye By La Riche
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  • Violet Directions Semi Permanent Hair Dye By La Riche
  • Violet Directions Semi Permanent Hair Dye By La Riche
  • Violet Directions Semi Permanent Hair Dye By La Riche
  • Violet Directions Semi Permanent Hair Dye By La Riche
  • Violet Directions Semi Permanent Hair Dye By La Riche

Violet Directions Semi Permanent Hair Dye By La Riche

Directions Semi Permanent Hair Colour keeps going around up to 10 washes

• Does not require the development of peroxide

• Can be blended with each other, enabling you to make your own one of a kind shade easily

• A dependable, rich color that function admirably on most hair types.

• It has an incredible conditioning impact

  Free UK Delivery When You Spend £25+

Or just £2.49 On Lower Value Orders

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Order before 2.30pm & select next day.

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Directions Violet is a bold, mystical purple shade with rich blue undertones, giving hair a deep jewel-like finish that stands out effortlessly.

For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

Each tub contains 100ml semi-permanent hair colour

100% vegan friendly and cruelty-free

All Directions colours are inter-mixable to create a new shade

Each tub contains 100ml of richly pigmented semi-permanent hair colour designed for bold, vibrant results. Once opened, the colour will remain usable for up to 12 months. La Riche Directions offers a full spectrum of creative shades — explore our other listings to find your perfect match.

Directions for use

  1. Shampoo your hair using a pH-balanced shampoo (such as Directions Pre Colour Shampoo) to create the ideal base for maximum colour absorption.
  2. Towel dry the hair, then apply Directions evenly using a tint brush.
  3. Comb through until the colour emulsifies — becomes frothy — helping pigments penetrate effectively. Lighter shades may require additional combing.
  4. Process for 15–30 minutes. For enhanced results, cover with a plastic cap to retain heat.
  5. Rinse thoroughly with warm water, keeping the hair away from the face, until all residue is removed.

Tips

Wear gloves to avoid staining. Use Vaseline, petroleum jelly or baby oil around the hairline to protect the skin. As with all hair colours, we recommend performing a strand test before full application.

Do NOT mix Directions with peroxide.

Do NOT use on eyelashes or eyebrows.

Do NOT use shampoo containing conditioner before colouring.

La Riché
100091

Data sheet

For Use On
Hair
Product
Hair Colour
UPC
5060992561250
mpn
400828
brand
La Riché
for_use_on
Hair
color
Violet
gender
Unisex

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