• Directions Semi Permanent Hair Colour keeps going around up to 10 washes
• Does not require the development of peroxide
• Can be blended with each other, enabling you to make your own one of a kind shade easily
• A dependable, rich color that function admirably on most hair types.
• It has an incredible conditioning impact
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Rubine directions delivers a brilliantly rich red tone infused with shimmering hints of pink, creating a vibrant gemstone-inspired finish.
This bold and luminous shade is perfect for anyone wanting a striking, warm-toned red with extra depth and shine.
For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10 base.
Every Directions colour features a conditioning formula that helps keep hair soft, smooth and nourished from the very first application.
Each tub contains 100ml semi-permanent hair colour.
100% vegan friendly and cruelty-free.
All Directions colours are intermixable, allowing you to create custom red or pink-based blends.
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, Basic Red 51, HC Yellow No.4, Basic Violet 2, HC Blue No.15.
Do NOT dye eyelashes or eyebrows.
If product comes in contact with the eyes, rinse immediately with clean water.
Colours may stain certain surfaces and materials — use with care.
Directions does not specify a fixed longevity as results vary based on hair type, base colour and aftercare.
Do not mix Directions with peroxide.
To achieve lighter shades than your current colour, professional advice is recommended.
Shades may vary at the manufacturer’s discretion.
Data sheet