• Directions Semi Permanent Hair Colour keeps going around up to 10 washes
• Does not require the development of peroxide
• Can be blended with each other, enabling you to make your own one of a kind shade easily
• A dependable, rich color that function admirably on most hair types.
• It has an incredible conditioning impact
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Poppy Red captures the crisp, vivid tones of its iconic wildflower namesake, blending fiery red with subtle orange warmth for a striking, standout finish.
This bold shade is perfect for creating a bright, energised look that instantly commands attention.
For the most vibrant results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10 base.
Every Directions colour features a conditioning formula that helps keep hair soft, silky and nourished from the very first application.
Each tub contains 100ml semi-permanent hair colour.
100% vegan friendly and cruelty-free.
All Directions shades can be intermixed to create custom red or orange-toned blends.
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Red 51, HC Yellow No.4, Basic Violet 16, Basic Yellow 40.
Do NOT dye eyelashes or eyebrows.
If product comes in contact with the eyes, rinse immediately with clean water.
Colours can stain certain surfaces and materials — use with care.
Directions does not specify a set longevity, as results vary depending on base colour, porosity and aftercare.
Do not mix Directions with peroxide.
To achieve lighter results than your current colour, professional advice is recommended.
Shades may vary at the manufacturer’s discretion.
Data sheet