Plum Directions Semi Permanent Hair Dye By La Riche
• Directions Semi Permanent Hair Colour keeps going around up to 10 washes
• Does not require the development of peroxide
• Can be blended with each other, enabling you to make your own one of a kind shade easily
• A dependable, rich color that function admirably on most hair types.
• It has an incredible conditioning impact
£3.49
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Description
Plum is a rich red-purple shade that balances warm and cool tones, blending deep berry reds with blue undertones for a bold, luxurious finish.
This versatile colour is perfect for vivid full-head applications, dimensional colour melts or blending with other reds and purples for custom jewel-tone looks.
For the most vivid results, we recommend applying to pre-lightened hair. Image of swatch is a simulation of the colour on a level 10 base.
All Directions shades are formulated with a conditioning base to help keep hair feeling soft, silky and nourished after colouring.
Each tub contains 100ml semi-permanent hair colour.
100% vegan friendly and cruelty-free.
All Directions colours are intermixable — blend Plum with reds, purples or pinks to create your own bespoke berry-toned shades.
Ingredients
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51.
Product warnings
Do NOT dye eyelashes or eyebrows.
If product comes in contact with the eyes, rinse immediately with clean water.
Colours can sometimes stain skin, fabrics and other surfaces — use with care.
Directions does not specify exact longevity, as this varies with hair type, base shade and aftercare.
Do not mix Directions with peroxide.
To achieve lighter results than your current colour, we recommend seeking professional advice.
Shades may vary at the manufacturer’s discretion.
100636
Data sheet
- For Use On
- Hair
- Product
- Hair Colour
- UPC
- 5060992561434
- mpn
- 401157
- brand
- La Riché
- for_use_on
- Hair
- color
- Purple
- gender
- Unisex
-
Products from the same category
• Directions Semi Permanent Hair Colour keeps going around up to 10 washes
• Does not require the development of peroxide
• Can be blended with each other, enabling you to make your own one of a kind shade easily
• A dependable, rich color that function admirably on most hair types.
• It has an incredible conditioning impact