• Directions Semi Permanent Hair Colour keeps going around up to 10 washes
• Does not require the development of peroxide
• Can be blended with each other, enabling you to make your own one of a kind shade easily
• A dependable, rich color that function admirably on most hair types.
• It has an incredible conditioning impact
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Flame is one of the hottest and most iconic shades in the Directions range — a fierce blend of fiery copper, vivid orange and warm red tones.
This high-impact colour brings instant heat to your style, delivering bold, flame-like vibrancy that stands out on its own or blends beautifully with yellows, reds and oranges for multi-tone looks.
For the brightest results, apply to pre-lightened hair (level 9–10 recommended). Image of swatch is a simulation on a level 10 base.
Like all Directions shades, Flame features a conditioning formula that leaves your hair soft, silky and nourished after colouring.
Each tub contains 100ml of semi-permanent hair colour.
100% vegan friendly and cruelty-free.
All Directions colours are fully intermixable, allowing you to customise Flame with reds, yellows or browns to create your perfect fiery shade.
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Orange 31, Basic Violet 16, HC Blue No.15, Basic Violet 2, HC Yellow No.4, Basic Red 51.
Do NOT dye eyelashes or eyebrows.
If the product comes in contact with the eyes, rinse immediately with clean water.
Colours may stain skin, clothing, furniture and porous surfaces — use with care.
Colour longevity varies depending on hair condition, base shade and aftercare.
Do not mix Directions with peroxide.
To achieve lighter shades than your current colour, seek professional advice.
Shades may vary at the manufacturer’s discretion.
Data sheet