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Protect your hair and get maximum intensity from your Directions colour. This 30-volume Hair Lightening Kit includes everything you need to lift your base for brighter, bolder results while helping to keep hair feeling moisturised throughout the process.
Our 30-volume (9%) cream peroxide and bleach powder work together to lighten the hair in preparation for your chosen shade, while the moisturising shampoo helps to cleanse and condition the hair after rinsing.
This is a single-application kit, ideal for pre-lightening before applying any Directions semi-permanent colour.
Cream Peroxide (30-vol, 9%): Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid.
Bleach Powder: Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Cyamopsis Tetragonoloba Gum, Paraffinum Liquidum, Solanum Tuberosum Starch, Silica, Sodium Persulfate, EDTA, CI 77007.
Moisturising Shampoo: Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycol Distearate, Parfum (Fragrance), Laureth-4, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-39, Tetrasodium EDTA, Panthenol, Argania Spinosa Kernel Oil, Citric Acid, Lactic Acid, Triethylene Glycol, Benzyl Alcohol, Propylene Glycol, Sodium Hydroxide, Methylparaben, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Propylparaben, Methylisothiazolinone.
Before lightening please take note:
If your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt-based products or henna, do not use this product.
If you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.
Everyone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.
Always carry out a skin sensitivity and hair strand test, even if you have used the product on previous occasions.
Not to be used on persons under 16 years old.
Do not use the product on other body hair, eyebrows or eyelashes.
Not recommended for use during pregnancy.
Do not use on an irritated scalp or broken skin.
If you have very thick hair or hair longer than shoulder length, you may require more than one kit for full application.
May not be suitable for very dark brown hair – always complete a strand test.
Not recommended for black hair.
This is a single application product.
Data sheet