• Directions Semi Permanent Hair Colour keeps going around up to 10 washes
• Does not require the development of peroxide
• Can be blended with each other, enabling you to make your own one of a kind shade easily
• A dependable, rich color that function admirably on most hair types.
• It has an incredible conditioning impact
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Deep Purple Directions is an intense blue-tone purple semi-permanent dye that delivers rich, dramatic colour—perfect for standout alternative styles and bold, high-impact looks.
One of the most popular shades in the range, Deep Purple creates a striking, saturated finish that looks its best on pre-lightened or very light blonde hair.
For the most vivid results, we recommend applying to bleached hair. The swatch image represents the shade on a level 10 base.
Every Directions shade contains added conditioners that leave the hair feeling soft, smooth and nourished from the first application.
Each tub contains 100ml of semi-permanent hair colour.
100% vegan-friendly and cruelty-free.
All Directions colours are intermixable, allowing you to blend shades and create custom purples or unique tonal variations.
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51.
Do NOT dye eyelashes or eyebrows.
If the product comes into contact with the eyes, rinse immediately with clean water.
Colours may stain surfaces or fabrics — use with care.
Longevity varies depending on hair type, condition and aftercare.
Do not mix Directions with peroxide.
To achieve lighter results than your current colour, seek professional advice.
Shades may vary at the manufacturer’s discretion.
Data sheet