Bloodstone Directions Hair Dye By La Riche

About This Colour

Bloodstone is a deep brown shade with warm red undertones that sit just under the surface. It is ideal if you want darker hair with a bold, multi tonal finish rather than a flat block colour. For the strongest result we recommend using it on bleached or very light hair. The shade shown on the pot is based on a level 10 base. The Rich Naturals formula is designed to give even coverage with a smooth, conditioned feel from the first application.

Why This Shade

• Strong, high pigment colour from the Directions Rich Naturals range.
• Conditioning cream base helps hair feel softer after colouring.
• Semi permanent formula, perfect for refreshing colour when you like.
• Best results on pre lightened or naturally light hair.
• Vegan friendly and cruelty free brand.

How To Apply

Wash hair with a gentle shampoo and towel dry it. Apply the colour evenly with a tint brush or gloved hands, making sure every strand is covered. Leave on for 15 to 30 minutes depending on the depth you want, then rinse with cool water until the water runs clear. Always wear gloves and protect clothing and surfaces from stains.

Ingredients

Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Brown 16, HC Blue No 15.

Extra Information

This is a semi permanent hair colour cream with no peroxide or ammonia. Directions hair colour is vegan friendly and cruelty free and is made in the UK.

Product Warnings

• Do not use this dye on eyelashes or eyebrows.
• If the product gets into the eyes, rinse at once with plenty of clean water.
• Colours may stain skin, fabrics, towels and other surfaces, so always use with care.
• Directions colours do not have a fixed wear time and will fade gradually with washing.
• Never mix Directions shades with peroxide or permanent colour developer.
• If you want to lighten your hair first, we recommend getting professional advice.
• Colour shades and results can vary at the manufacturers discretion and according to your starting hair colour.